ASAP Mob (stylized as A$AP Mob, ASAP being an acronym for "Always Strive And Prosper") is an American hip hop collective formed in 2006 in Harlem, New York, that consists of New York-based rappers (most of whom carry the "ASAP" moniker), record producers, music video directors and fashion designers.On August 28, 2012, the collective released the mixtape Lords Never Worry. They released the single "Trillmatic" in December 2013, followed by their debut studio album, Cozy Tapes Vol. 1: Friends, in October 2016.