Rae Sremmurd ( RAY SHREM-urd; "Drummers Ear" spelled backwards) is an American hip hop duo originating from Tupelo, Mississippi, formed by two brothers, Slim Jxmmi and Swae Lee. In 2013, they signed a record deal with Mike Will Made It's EarDrummers imprint. In January 2015, the duo released their debut album, SremmLife, which was certified platinum by the Recording Industry Association of America (RIAA). In August 2016, the duo released their second album, SremmLife 2. During that same year, the duo also created their own record label, called SremmLife Crew Records. The duo is best known for their single "Black Beatles" from SremmLife 2, which topped the US Billboard Hot 100, while also charting internationally in the top ten in many countries. The duo also released other platinum-certified singles such as "No Type", "No Flex Zone" and "Swang". Their third studio album, SR3MM, was released on May 4, 2018, and served as a triple album.