Owsla (stylized in all caps) is an American record label and creative collective. It was founded by Skrillex, Tim Smith, Kathryn Frazier, and Clayton Blaha in 2011. Skrillex announced the label on August 17, 2011. The label's first release was Porter Robinson's Spitfire.The name "Owsla" is a reference to Richard Adams' fantasy novel Watership Down, in which it refers to the governing caste in a society of anthropomorphized rabbits.